For Des Clarke, making his company a success is all about discovering the most effective utilization of time. That’s because he runs a “one man show” to tackle the workload for Object Previews, the business he started in 2002 at his home in Ireland. His wife Idoia handles the filing and finances while Des is responsible for meeting the main objective for the young company—to help people realize their designs in 3D space. In his own words, he models the designs of other people, namely architects and designers. He takes their preliminary sketches and 2D CAD drawings and gives them 3D life with form•Z. The end result of Des' efforts typically take the form of high-level, realistic renderings seen on billboards, brochures, digital media, web, and on-screen 3D animations.

A typical project begins with obtaining information regarding the nature of the project, such as how many images or montages they desire,